The term ‘organic’ can be broadly considered as ‘produce grown without the intervention or application of man-made chemicals’. This definition is in direct contrast to the principles that were being applied to agriculture during the early years of its industrialization that saw a transition to utilizing synthetic nitrogen compounds for fertilizer and pesticides. Up until that point all farming and the produce that was grown can be considered organic within an agricultural context. Thankfully the organic movement which arose in the 1900′s has continued to this very day allowing consumers an important choice. Sellers such as offer consumers a modicum of control over their food, a feat that seems almost miraculous for first world shoppers.

Education is an important part of being a modern day consumer and it feels as if only recently have we begun to seriously investigate our food; how it’s grown, where it’s grown and what it does to our bodies. In the United States we were beholden to archaic principles that have overseen an entire generation giving way to obesity, heart disease and cancers that have been, if not directly caused by, made worse by our terrible dieting. The advertising campaign and push for more organic produce saw its height during this period of consumer education.

It’s so easy to be distracted by buzzwords and smart marketing but it’s our responsibility to take steps and ensure we know exactly what we’re buying and why we’re buying it. With access to the web, a shopper can finally make smarter purchases with the intent of improving the quality of their life through the diet. We now know exactly what it is that is in our food and for those of us who want to avoid any ‘man made chemicals’, we purchase organic. This has had the profound impact upon our society of showing the dangers of monoculture farming techniques and the importance of encouraging biodiversity on a farm.

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